At Media Party 2020, Arun Venkataraman from the Google News Initiative introduced the Digital Growth Program, an effort designed to help small and mid-sized publishers achieve digital sustainability. Through strategic playbooks, regional workshops, and hands-on labs, the program equips newsrooms with practical frameworks to modernize their operations and secure long-term viability.
Centered on pillars like reader revenue, product strategy, and data, the initiative encourages media outlets to break down silos between editorial and commercial teams. Venkataraman stressed that lasting success requires moving away from chasing raw traffic metrics and focusing instead on cultivating deeper audience engagement.
