At Media Party Buenos Aires 2023, Martin Rabaglia (co-founder of Genosha) explored AI pipelines, a practice that chains together various tools (such as GPT, Midjourney, or ElevenLabs) to create content previously out of reach. He stressed that true innovation stems from connecting multiple models to expand the boundaries of digital production.
Rabaglia presented applied case studies, such as the interactive avatar of Diego Maradona for the “Tango D10S” plane during Qatar 2022, musical campaigns for Noblex, and the experimental generation of 3D models. These projects demonstrated the real impact of merging technology with storytelling.
In closing, he emphasized that technology is merely an enabler, while a compelling story remains at the core. He stated that these workflows help democratize creativity and invited the audience to experiment with these tools to bring their own imagination to life.
Don’t miss the full presentation! Watch Martin Rabaglia’s Keynote at Media Party Buenos Aires 2023 (English subtitles available).
Speaker Profile
Martin Rabaglia
Co-founder, Genosha
