In this Lightning Talk, Leonardo Dalera proposes questioning the urgency to adopt technology without a purpose, analyzing the causes behind the failure of most artificial intelligence projects.
According to figures from MIT, 95% of artificial intelligence projects fail. Dalera argues that organizational pressure to adopt AI in processes that already work, without prioritizing the underlying issue, creates friction that drains resources and undermines the credibility of future implementations.
To reverse this trend, Dalera presents a practical survival guide structured around four axes: problem detection, data, technology, and teams. Together, this framework allows the technological solution to fit perfectly into the company’s reality, ensuring that AI is used exclusively to solve concrete, day-to-day problems.
Don’t miss the full talk! Watch Leonardo Dalera’s Lightning Talk at Media Party 2025 (English subtitles available).
Speaker profile
Leonardo Dalera
Chief Data & Analytics Officer, Clarín
