Traditional newsrooms are currently navigating a double-pressured shift. On one side, AI-driven answer engines are rapidly changing search behavior and cutting direct traffic to news sites. On the other, independent creators and influencers are capturing massive audiences with personality-driven, video-first content rooted in authenticity and community.
To explore how news organizations can navigate these rapid shifts, Media Party Barcelona—taking place on September 7–8 at CaixaForum—is proud to feature Nic Newman as a confirmed keynote speaker.
About Nic Newman
Nic Newman is a Senior Research Associate at the Reuters Institute for the Study of Journalism at Oxford University, where he has been the lead author of the annual Digital News Report (2012–2025), the world’s largest ongoing study of consumer behaviour around news.
He authors an influential annual report on media and technology trends and has published recent research on video podcasts, paying for news, the changing nature of social media, and the impact of Artificial Intelligence on journalism.
Before the Reuters Institute, Nic spent 20 years as a journalist mainly at the BBC. He was a founding member of the BBC News Website, where he led international news coverage for five years before heading up technology and product development for BBC News for almost a decade.
Keynote & Workshop at Media Party
Nic’s upcoming sessions address three core themes: AI & Journalism, Innovation in Narrative Formats, and Audience Development. Both will be presented in English.
- Keynote: How Journalism Needs to Change in the Era of AI and Content Creators?
Drawing on freshly rebuilt insights from the 2026 Digital News Report data, this presentation explores how news organizations can adapt to squeezed audience traffic and find sustainable success amid the dual pressures of AI answer engines and independent creators.
- Workshop: “What can we learn from Content Creators and Influencers about engagement, formats, business models and trust?”
In this hands-on workshop, participants will unpack the rise of personality-led news to identify which creator strategies around trust, community, and monetization traditional newsrooms should adopt—and which ones they should avoid.
Secure Your Spot
As the media ecosystem continues to evolve at a breakneck pace, Nic Newman’s research insights offer an invaluable roadmap for journalists, product managers, and media leaders alike.
Don’t miss the opportunity to learn from one of the world’s foremost experts in media trends—get your free tickets for Media Party Barcelona today!
