Tag: Direct audiences
Media sovereignty, deplatforming, owned community.
Direct audiences
Direct Audiences: Reclaiming Media Sovereignty from Third-Party Platforms
The digital publishing ecosystem is experiencing a structural shift. Relying on external algorithms for distribution…
Rodrigo Santos “How to Build Direct Audiences”
https://youtu.be/uGug1_MuH4w?si=fL7LO4BHyo30xvr5 In this Lightning Talk, Rodrigo Santos explains how media organizations must build direct audiences…
Richard Hoechner Gallicani “How an ancient technology from the 70ies saved our digital magazine”
https://youtu.be/TdCJmAhAfx0?si=NM-9PBme1HkChd5_ At Media Party, Richard Hoechner Gallicani, co-founder of the Swiss digital magazine Republik, shared…
Sipho Kings “Building a newspaper without SEO, genAI or algorithms”
https://youtu.be/MznracHdT3M?si=90buHkmZFivHzVtq At Media Party 2025, Sipho Kings shared the remarkable story of The Continent, a…
Maggie Farley “Beyond the whim of the algorithm: Finding Real News in the Creator Economy”
https://youtu.be/uWzqtXN3t3I?si=3uEGMfPDQ0ImHdBF In this fascinating Lightning talk, Maggie Farley explores the journalism revolution and the rise…
Gitesh Gohel “How publishers can build on-platform community”
https://youtu.be/Guu-pv6jPR4?si=loZW0NokauR_oNzM In this compelling talk, Gitesh Gohel, from The Atlantic, argues that media must evolve…
Sam Guzik: “Hope, dreams and AI aren’t strategy”
https://youtu.be/cTcyCQdQTfY?si=oVa0uDx7xOw3bJ5E In his presentation at Media Party Buenos Aires 2024, Sam Guzik explores AI's evolving…
Carolina Guerrero at Media Party: A Decade Telling Latin America’s Stories with Radio Ambulante
https://youtu.be/PqZly5f2wF8?si=EJrgHEkT-papX8bG At Media Party Buenos Aires 2023, Carolina Guerrero reflected on the trajectory of Radio…
Ranjan Roy at Media Party: Turning Newsletters into a Data Gold Mine
https://youtu.be/J2YFWGyvGnQ?si=twKBqmAmZz613vL4 At Media Party, Ranjan Roy (The Edge Group) reframed newsletters not merely as distribution…
Jay Rosen at Media Party: Membership vs. Subscription in Sustainable Journalism
https://youtu.be/s07jXEobxf0?si=JZgQBm0uvEHO5NOb At Media Party 2020, Jay Rosen, Director of the Membership Puzzle Project, outlined the…
Jeff Jarvis at Media Party: Rebuilding Journalism Through Open Science and Community Focus
https://youtu.be/B2LhUBkYt-g?si=FTpfLDgr92dBG4YR At Media Party 2020, Jeff Jarvis argued that journalism must evolve by adopting the…
Antonio Hernández at Media Party: Overcoming Censorship Through Multi-Platform and Community Journalism
https://youtu.be/wA2LZdgPQWg?si=ABMt5WtUmlxBiQ2P At Media Party 2019, Antonio Hernández detailed how Venezuelan digital outlet El Pitazo emerged…