The Laboratory of Future Journalism: Media Party 2025 Presents Its 30 Workshops

 Ciudad Cultural Konex | Sarmiento 3131, Buenos Aires
📅 October 2•3, 2025
🔗 Information and registration available

Every October, Buenos Aires brings together media professionals from across Latin America in a gathering that has established itself as a regional benchmark for journalistic innovation. Media Party, a non-profit organization driven by a global community with 13 years of experience, organizes Latin America’s leading media innovation conference. Its mission is clear and ambitious: to drive journalism transformation through digital tools, collaborative practices, and an international community committed to a sustainable, reliable, and ethical information ecosystem.

But Media Party goes beyond being a traditional meeting point. Here, attendees don’t simply listen passively to speakers: they must roll up their sleeves and actively engage in the creative process. It’s a living community that acts and experiments, where innovation emerges from collaborative work and practical experimentation. In this transformative purpose, workshops constitute a fundamental piece, spaces where ideas materialize into concrete tools, methodologies, and approaches.

2025: The Year of Journalism with Superpowers

From October 2–4, 2025, Media Party’s proposal adopts a revolutionary perspective: developing journalism with superpowers. This is not an empty metaphor, but a statement of intent that materializes in a program of 30 workshops designed to redefine the professional capabilities of journalists, editors, entrepreneurs, and product managers.

The 2025 edition represents a turning point in the relationship between journalism and artificial intelligence. While the industry debates between resistance and uncritical adoption of these technologies, Media Party proposes a third path: intelligent and reflective integration of digital tools to enhance, not replace, the fundamental human capabilities of journalistic craft.

Artificial Intelligence: Collaboration, Not Automation

The workshop program demonstrates a sophisticated understanding of AI’s real possibilities in journalism. “Writing and Editing with Calliope, the AI that Inspires by Asking”, facilitated by Sebastián Aduriz, Clarisa Vittoni, and Mariana Ferrareli, exemplifies this philosophy. The workshop doesn’t propose automating writing, but exploring how artificial intelligence can function as a critical interlocutor that challenges, questions, and enriches the creative process.

This perspective is complemented by “Gemini for Journalists: Organize, Research, and Create Stories with AI” by Maria José Iriarte, which addresses the practical integration of these tools in daily editorial workflow. Meanwhile, “AI and Storytelling: How Prompts Do and Don’t Help Us Understand People” raises fundamental ethical questions about technology’s limits in understanding human experience.

Interactive Narratives: Redefining the Reader Experience

Narrative innovation occupies a central place in the programming. The ambitious workshop “How to Build a Narrative AI Chatbot in Real Time (Without Losing Your Mind)”, directed by Alejandro Valdez Sanabria, Sebastián Auyanet, Axel Marazzi, and Sebastián Hacher, explores the frontiers of interactive narrative, where readers abandon their passive role to become co-authors of the informational experience.

This exploration of new formats extends to the sensory realm with “Dive into 360°: Immersive Experience and Creation Workshop” by Soledad Viladrich, which promises to open unprecedented horizons in journalistic storytelling through virtual reality technologies and immersive experiences.

Investigative Journalism in the Digital Era

Journalism’s investigative tradition finds new tools in Media Party 2025’s programming. “Time Machine: How to investigate using land use and coverage maps from the Past 40 Years?” by Ana Eljall and Mariana Lombardi represents the evolution of data journalism toward long-term historical perspectives, enabling environmental and urban analyses that were previously unthinkable.

Simultaneously, “Wikipedia and Journalism: collaborations to combat disinformation” by Vic Sfriso explores strategic alliances with collaborative platforms to strengthen information verification, a critical need in today’s media ecosystem.

The “AI Spotlight Series” by Federico Acosta Reinis, co-designer and investigative journalist at Lighthouse Reports, promises to offer international perspectives on artificial intelligence applications in complex investigations.

The Synthetic Audio Revolution

Democratizing audio production represents another innovation frontier. “Is it Written? Turning it into Audio: What We Learned from NotebookLM and Google Studio to Create Synthetic Podcasts” by Maik Slipczuk addresses a transformation that promises to make professional audio content production accessible to organizations of all sizes.

Design and Real-Time Collaboration

The workshop “Designing in Breaking News: building sustainable relationships with the design team” by Felipe Tommasi, Dulce Antonuccio, and Facundo Scuderi addresses one of contemporary journalism’s most complex operational challenges: interdisciplinary collaboration under extreme time pressure.

Critical Thinking in the Generative Era

“Generative Journalism: Thinking and Creating Beyond AI” by Lucila Lopardo represents the philosophical heart of Media Party 2025’s proposal. This workshop invites reflection on journalism’s fundamental principles in a context where machines can generate content, but where human capacity to contextualize, question, and make sense remains irreplaceable.

A Professional Transformation Opportunity

This journey represents merely a sneak peek of the 30 workshops scheduled for Media Party 2025. To find the workshop that will take you one step further in your creative journey, the invitation is clear: visit mediaparty.org and explore the complete program.

Each workshop requires a specific number of participants to ensure the collaborative and practical dynamics work effectively, thus ensuring the quality of the learning experience. Attendance at each workshop is on a first-come, first-served basis.

Media Party 2025 is not simply a training event; it’s the laboratory where the tools, methodologies, and ethical approaches of journalism for the coming years are being defined. In a historical moment when the media industry faces unprecedented existential challenges, these workshops represent strategic investments in the professional future of participants.

The promise of journalism with superpowers is not a futuristic fantasy, but a tangible reality that will be built between October 2–4 in Buenos Aires. The remaining question is simple: will you be part of this transformation?