At Media Party Chicago 2023, Rishad Patel of Splice Media argued that the traditional media model is broken. He challenged the reliance on reaching a monolithic mass audience, urging outlets to focus instead on serving an “audience of one” by addressing specific user needs rather than producing higher volume.
To build lasting value, Patel proposed redefining media as a service that helps people solve real-life problems. Highlighting cases like PumaPodcast, he urged newsrooms to abandon the “lottery system” of blindly publishing content, favoring direct, low-tech conversations to uncover what audiences actually need.
In an era of infinite machine-generated content, Patel argued that human empathy and curation are more crucial than ever, positioning AI as a tool to map audience demand. Ultimately, he called on journalists to leverage these insights to build truly necessary products that offer genuine community utility.
Don’t miss the full presentation! Watch Rishad Patel’s Keynote at Media Party Chicago 2023.
