Luzu, Gelatina, and Blender: The Streaming Business

At Media Party Buenos Aires 2024, representatives from Gelatina, Luzu TV, and Blender redefined the modern streaming landscape. Rejecting the label of mere “YouTube channels,” they identified themselves as multiplatform content producers and cultural movements. The panel emphasized that their true value lies in cultivating highly engaged communities rather than simply broadcasting traditional linear programming.

Their content strategies heavily favor organic, diverse talent pools over conventional TV structures, focusing on humanizing media figures and granting creative freedom. Consequently, the speakers challenged the reliance on standard platform metrics and live views. Instead, they advocated for a holistic approach to measuring success that prioritizes deep community engagement, cross-platform social media interaction, and brand synergy.

Proving the viability of their innovative models, all three channels confirmed they operate as fully sustainable businesses. They achieve this through a diversified revenue mix of advertising, community financing, and live events. Moving forward, their focus remains on building teams with shared values to navigate challenges like online “cancellation” culture, while actively experimenting with AI tools to optimize production.

Don’t miss the full panel! Watch the discussion moderated by Ernesto Martelli featuring Luciana Pagnotta, Iván Liska, and Emilio Laszlo at Media Party Buenos Aires 2024 (English subtitles available).