Nicolás Rocca Rivarola – “Storytelling with AI: How to Tell Stories That Move People in One Minute”

Nicolás Rocca Rivarola presents MedIA, the first Argentine media outlet created entirely with artificial intelligence. In response to the sea of generic content, this project uses technology as a deep narrative tool to tell real stories that emotionally move the audience in just one minute. In this way, AI stops being a mere shortcut and transforms into a creative engine.

The creative process mimics cinematic logic, integrating scripts, storyboards, and final editing. All content—from the logo to the voices—is generated using AI models. One of their biggest successes was the story of the Cachi tragedy, which surpassed one million views on social media. Thanks to this technology, they brought to life an event for which barely any prior visual record existed. This ability to reconstruct the past effectively connects younger generations with forgotten milestones.

With more than eighty thousand followers, the media outlet proves that AI can forge genuine connections. The ultimate goal is to revive Argentine history through a deeply emotional visual narrative. Nicolás is betting on a future where technology serves to preserve collective memory. By refining the use of algorithms, the project transcends technical coldness for the viewer, positioning MedIA as a benchmark of innovation in digital content production.

Don’t miss the full analysis! Watch the video of Nicolás Rocca Rivarola’s talk at Media Party 2025 (English subtitles available).