The rise of generative AI and conversational search isn’t just changing the media landscape—it is fundamentally rewriting how information is distributed and consumed. For a community built at the intersection of journalism and technology, navigating this shift requires moving past theoretical debates and diving straight into hands-on experimentation.
That is why Media Party—after 15 foundational editions uniting media innovators across Buenos Aires and the United States—is making its European debut. On September 7 and 8, 2026, CaixaForum Barcelona will become a living laboratory where journalists, developers, and designers will tackle our most urgent collective challenge: How do we sustain the integrity of information in the post-search era?
Guided by a world-class lineup of speakers leading the charge across international newsrooms and tech sectors, the agenda focuses on turning technical uncertainty into actionable solutions across four core themes:
1. Info Integrity
The world is facing an unprecedented crisis of trust. The spread of sophisticated digital manipulation and misinformation threatens the foundation of public well-being and shared truth. This track focuses squarely on the tools needed for verification, traceability, and synthetic-content detection, exploring how newsrooms can actively authenticate information and restore public confidence in the media ecosystem.
2. Newsrooms + AI
As newsrooms rapidly develop and adopt AI systems, this theme creates a dedicated space for practitioners to compare approaches, share what has or hasn’t worked, and develop frameworks for assessing AI tools in real production environments. The goal is to establish clear, practical criteria to evaluate these tools within active workflows.
3. Discovery
As AI-driven systems increasingly mediate discovery, news organizations must understand not only what they publish but how it travels and to whom. What strategies can we deploy to reach and retain audiences across fragmented platforms and diverse global markets?
4. Ethics & Biz
This track addresses the complex ecosystem that surrounds modern publishing, exploring the intersection of sustainable models, data governance, and ethics. We will examine how news organizations can build resilient business frameworks, navigate the broader debates over who controls data and internet infrastructure, and uphold the strict ethical standards required to preserve public trust.
How We Build The Future
Media Party is not a traditional conference; it is a collaborative workspace designed to turn ideas into functional projects. Through a fast-paced journey of discovering cutting-edge tools via global keynotes, lightning talks, and a project fair, learning in hands-on workshops, and collaborating in a hackathon, participants will actively build, pitch, and demo functional prototypes before the event concludes.
Ready to define the next era of media?
Spaces are limited and the countdown to Barcelona is running. Register now for Media Party Barcelona 2026 and secure your spot in the laboratory.
