By Stephanie Zucarelli
The rise of Artificial Intelligence tools in journalism has shifted the focus from some of the unresolved issues in news storytelling. Jeremy Gilbert, the Knight Chair in Digital Media Strategy at Northwestern University, thinks that the relationship between media creators and their audience should still be at the center of the conversation. In his keynote “Why we keep framing GenAI and Media the wrong way”, Gilbert invites Media Party Chicago attendees to rethink how journalists engage with their public in the middle of the AI trend.
Gilbert’s expertise lies in media product design, editorial strategy, storytelling, journalism, information architecture, and human-centered design. He collaborates with journalists, computer scientists, and engineers to develop innovative digital storytelling experiences that advance journalistic objectives while also driving revenue innovations.
Gilbert is especially recognized by his tenure as the Director of Strategic Initiatives at The Washington Post. From 2014 to 2020, he had a fundamental role in the creation of innovative digital products and storytelling experiences. Under his leadership, the outlet managed to build a freelance network that shifted the way of covering national stories.
As the Knight Chair for Digital Media Strategy, Gilbert focuses on understanding and improving the content and revenue strategies of existing and emerging media companies.
With more than two decades of experience in journalism, Gilbert has committed to advancing the field of digital media. His resolution is reflected in his work, which focuses on exploring the impact of new technologies on media creation, consumption, and revenue strategies.
His insights have also been featured in several prestigious publications worldwide, including Wired, The New York Times, Recode, Ad Week, The Wall Street Journal, Fast Company, and the BBC.
Join Media Party Chicago to attend his keynote “Why we keep framing GenAI and Media the wrong way”. More info at mediaparty.org.
