At Media Party University, Emilio Laszlo detailed how Gelatina evolved from a garage project in 2022 into a professional 90-square-meter studio. Through trial and error, the channel transformed into a multiplatform project where the live broadcast is just the starting point for generating social media clips and on-demand content.
The engine behind this growth is its transparent financing model based on a community of members. This financial independence, powered by constant and fun interaction with its audience, frees the channel from the pressures of large advertisers or public funding, allowing them to ensure strict editorial autonomy.
Lastly, Laszlo analyzed the boom of Argentine streaming alongside projects like Olga, Luzu, and Blender. He explained that the success of this ecosystem lies in genuine and relatable communication that breaks away from the solemnity of traditional media, leaning into the warmth of a chat among friends to build audience loyalty.
Don’t miss the full presentation! Watch Emilio Laszlo’s talk at Media Party University 2024 (English subtitles available).
Speaker Profile
Emilio Laszlo
Gelatina
