Santiago Aragón: “The urgency of the Conurbano’s own narrative”

At Media Party University, Santiago Aragón highlighted the urgent need for the Conurbano to generate its own narratives. The speaker argued that, historically, the region has been defined by external perspectives that swing between condescension and condemnation. This lack of self-representation not only fuels cultural prejudices but also creates a “Double Closure of Exclusion” (both external and internal) that directly impacts political decision-making and public policy design.

The talk exposed how the real, daily life of the Conurbano worker—their daily effort, resilience, and community organization—is often made invisible by traditional media and replaced by exotic stereotypes. Faced with this scenario, Aragón proposed the concept of “situated thinking”: an approach aimed at breaking through biased communication interfaces to create platforms for public display where the community can see itself reflected and legitimately recognized.

As a tool to rebuild this identity, he introduced the RASO model, structured around four key pillars: Resilience against generational frustration, Self-esteem to value local culture, collective Solidarity, and Organization. In conclusion, Aragón emphasized that taking ownership of one’s voice is a fundamental ethical and narrative obligation to stop others from telling their story, allowing the reality of the Conurbano to be shown from the inside.

Don’t miss the full presentation! Watch Santiago Aragón’s talk at Media Party University 2024 (English subtitles available).