At Media Party University 2024, Ivan Liska shared how he founded Blender, a project that challenges traditional streaming by betting on niche content. Faced with a media landscape of hyper-correctness driven by the fear of cancellation, the platform strategically adopted a disruptive and politically incorrect voice to connect genuinely and directly with its audience.
The outlet operates under the concept of the “Omniverse,” a multi-format ecosystem that combines live broadcasts, on-demand content, and a physical community club. Its technical philosophy prioritizes creating native content tailored to each social network—avoiding external links that divert traffic—and optimizes production to fit organically in both horizontal and vertical formats.
Finally, Liska emphasized that Blender focuses on high-value engagement rather than mere view counts. By making the audience feel heard through initiatives like rewarding the “best comment,” the channel demonstrates that the future of media lies in deeply understanding a specific community instead of trying to please everyone.
Don’t miss the full presentation! Watch Ivan Liska’s talk at Media Party University 2024 (English subtitles available).
Speaker Profile
Ivan Liska
Co-Founder, Blender
