Tag: Audience acquisition
Audience acquisition
Andrés González Casco: “Can branded content also be great journalistic content?”
https://youtu.be/jhD_GteiXAM?si=m_oUebfyeWci5c0X In this talk, Andrés González Casco questions how traditional advertising interrupts the user experience…
Amy Booth “The Buenos Aires Herald: How we relaunched a classic brand for new audiences”
https://youtu.be/edHKBHA_UaM?si=y1mHlPw1XfHkZmyS In this Lightning Talk, Amy Booth discusses the digital rebirth of the Buenos Aires…
Judith Calmels Arancibia — “Real Stories, Possible Journalism”
https://youtu.be/u8q5kYJX87k?si=5a4bcZB6aw7aWqUd In this Lightning Talk, Judith Calmels Arancibia proposes an innovative response to combat "news…
Ivan Liska: “How to make a politically incorrect stream”
https://youtu.be/biscGXFxPEM?si=0N6yhzivakWYJ3rD At Media Party University 2024, Ivan Liska shared how he founded Blender, a project…
Florencia Pulla: “Being niche but leading like any other media outlet”
https://youtu.be/6dDc7sOG3D8?si=13HX9YWqq0hrD0gW At Media Party University 2024, Florencia Pulla, editor at El Cronista, reflected on the…
Jennifer Brandel at Media Party: Moving Beyond Traditional News to Civic Media
https://youtu.be/v9NlblfAoyc?si=BUdVoikSnCKFuDpH At Media Party Chicago 2023, Jennifer Brandel argued that rather than attempting to rescue…
Dan Newman at Media Party: Mapping the Shifts in News Consumption
https://youtu.be/qqtCGsYGhyQ?si=YmXB-TJBmtqaTY5c At Media Party Chicago 2023, Dan Newman, UX Manager for News Ecosystem at Google,…
Anita Zielina at Media Party X: Transforming Newsroom Culture Through Product Leadership
https://youtu.be/QFun4Rl6lcM?si=Pk78cAfxUNmLZJPG At Media Party X, Anita Zielina (CUNY) highlighted the urgent need for a new…
Jillian Green at Media Party X: Driving Impact Through Dedicated Climate Journalism
https://youtu.be/_lSxe4Gcu50?si=OVwbXlFPDLu0pmli At Media Party X, Jillian Green from South Africa's Daily Maverick detailed how a…