In this Lightning Talk, Amy Booth discusses the digital rebirth of the Buenos Aires Herald, an iconic newspaper founded in 1876. Renowned for its courageous reporting on human rights during Argentina’s last dictatorship, the publication closed in 2017. In late 2022, a small team of six began working on its 100% digital relaunch. This transition honors its historical legacy while adapting to modern news consumption habits.
The main digital challenge is engaging a global audience, as most readers now reside outside of Argentina. The publication serves a diverse demographic, including diplomats, exchange students, and those learning English. To stand out, the team is defining a unique voice that avoids being a mere translation of local media. This identity is crucial for building trust and maintaining the “soul” of the historic paper. By focusing on a global-first strategy, the Herald reaches a wider international market.
Booth emphasizes the importance of avoiding “parachute journalism” when covering complex local issues like the economy. Instead, the Herald offers the perspective of journalists who live in and truly understand the country. This deep local insight provides international readers with the context needed to grasp Argentina’s reality. The goal is to act as an essential bridge between local complexity and a global audience. Through high-quality reporting, the outlet maintains its reputation as a reliable English-language source.
Don’t miss the complete analysis! Watch the full presentation by Amy Booth at Media Party 2025.
Speaker Profile
Amy Booth
Deputy Director, Buenos Aires Herald
