In this Lightning Talk, Catherine Sotirakou presents IQ Media Hub, a European-funded initiative aimed at fostering innovation and knowledge transfer within newsrooms. The project brings together an international consortium of universities and media outlets from Greece, Cyprus, France, and Portugal, spanning traditional and digital platforms.
The project tackles critical modern challenges, including digital transformation, the strategic use of AI, and the development of sustainable business models. It operates through three main pillars: an educational academy, a peer-to-peer exchange program, and a dedicated R&D laboratory. Journalists are trained in advanced techniques, such as AI agent generation, to boost audience engagement and ensure long-term viability. This comprehensive approach empowers newsrooms to embrace technological shifts rather than merely reacting to them.
Recent research by the hub indicates that while advertising remains the dominant revenue source, there is an urgent need to diversify into robust subscription models. Through conferences and specialized summer schools, IQ Media Hub connects technologists with industry leaders to actively shape the future of the craft. The goal is to establish the hub as a global benchmark for media innovation and leadership, integrating quality journalism with tomorrow’s disruptive tools.
Don’t miss the complete analysis! Watch the full presentation by Catherine Sotirakou at Media Party 2025.
Speaker Profile
Catherine Sotirakou
Director, IQ Media
